Content created as part of participation in the PR Community remains the intellectual property of the creator.
By accepting the PR Community Terms & Conditions, the creator grants the brand a non-exclusive, worldwide, perpetual right to use, repost, display, edit and promote content created or published as part of the collaboration, without any additional financial compensation or reimbursement.
This right covers all of the brand’s communication, advertising and promotional channels, including, but not limited to, Instagram, Facebook, TikTok, YouTube, the brand’s website, e-shop, Google Ads, Meta Ads, and any other digital or print platform or form of promotional material.
The content may be used for both organic publications and paid or sponsored advertising (sponsored content / paid advertising), without requiring prior notification or additional approval from the creator for each individual use.
The brand also reserves the right to adapt the content to the requirements of different platforms, including changes to dimensions, format and duration, as well as the addition of subtitles, graphics and other technical or creative adjustments, provided that the original meaning is not misleadingly altered.
Creator credit or tagging will be provided where feasible and appropriate, in accordance with applicable legislation and the capabilities of each platform.
Acceptance of these Terms & Conditions constitutes the creator’s written agreement and authorization for the uses described above, without the need for a separate agreement or approval for each publication, repost or advertising campaign.